Metrics that Matter
Metrics that MatterYou can watch this 19 minute video or scroll down and read this blog in full. This is an overview of 9 financial and non-financial metrics every business
Category
Money Tips
Sales Management System
Sales Management SystemWhat
is a Sales Management System? It’s a practical system for building a top-performing sales force by
scripting their approach, managing their activity with a CRM software solution
(customer relationship management),
Ideal Customer Profile
Ideal Customer ProfileWhat
is an Ideal Customer Profile? If you sell B2B It is a description of the company, not
the individual buyer or end user, that is a perfect fit for
Tactical Marketing Plan
Tactical Marketing PlanWhat
is a Tactical Marketing Plan? A Tactical Marketing Plan is an aggressive,
measurable plan to increase your leads, improve your sales conversion rates,
and increase your annual revenue per customer
Prospect and Sales Continuum
Prospect and Sales ContinuumWhat
is the Prospect Continuum? It is my way of showing how leads move through a continuum
to become clients or customers.What is the Sales Continuum? It is my
Value Proposition
Value PropositionWhat
is a Value Proposition? A Value Proposition is a benefit statement or series of
benefit statements that are specific to a product or service offer and targeted
to a specific buying
Unique Sales Proposition and Guarantee
Unique Sales Proposition and GuaranteeWhat
is a Unique Sales Proposition and Guarantee (USP&G)? It’s a persuasive
proposition that removes risk and compels your ideal customers to do business
with you, instead of your