Leader, Entrepreneur, Business Expert

As a visionary leader who combines operational expertise with business acumen, Wayne is committed to delivering measurable results through innovation and strategic partnerships. His ability to collaborate across organizational boundaries allows him to create innovative solutions that drive sustainable change throughout organizations worldwide.

Military Leader

Wayne's military career started out after graduating from Royal Roads Military College (The West Point of Canada). By the time he left active duty 9 years later, he had held both staff and command appointments and was promoted to Major. Wayne joined the reserves and took on multiple significant command appointments until retiring as a Lieutenant Colonel. He left the military with developed and honed leadership, planning, and communication skills.

Entrepreneurial Success

Wayne's first step into becoming an entrepreneur was the purchase of an apartment building as an investment. He later partnered with his father in a business serving the oil and gas industry in western Canada, where together they found much success. That time he primarily began developing his sales and team-building skills while also honing leadership and planning, presentation, and communication skills.

Most recently, Wayne's entrepreneurial ambitions had him create Take Action Sales Academy in 2018 focused on helping sales professionals and leaders raise their sales IQ and in 2020, he started Take Action Results Business Coaching to help small business owners get unstuck and start living the lifestyle they deserve.

Sales Expertise

Wayne began getting involved in the direct sales industry in 1989. By 2007, he was the VP of sales for a technology company that had just gone public. Within that role, he was appointed the GM of a newly acquired company. Within a year, Wayne had turned many years of losses into $500,000 in net profit and helped grow overall corporate sales revenue by over 25% and increased gross margin to over 41%. He went on to lead the sales team for a privately owned company that did business across Canada, serving the public sector and enterprise businesses. In that role he grew sales by over 20% in the first 2 years and managed to maintain a gross margin of 35%.

Lastly, Wayne moved into a large enterprise account executive role with one of Canada's largest public companies. While he did see much success, what he really gained was a thorough understanding of Sales Leadership and Business, as well as deeper insights and sharpened knowledge of training, planning, presentation and communication skills. He published a book called Sales Leadership: Distinctions With a Difference and built Take Action Sales Academy, an online learning resource.