Watch the video to learn more about me or read more below.
Hi, I'm Wayne. On this page, I will give you some insight into who I am, what I have accomplished and why you might consider working with me. Let me introduce myself to you under the following sections
1. My background, qualifications and experience.
2. My core beliefs and values.
3. What I am like to work with.
My first career was as a Canadian Army Signals Officer. After four years at Royal Roads Military College in Victoria, which is sort of like West Point in the US, I graduated with a degree in Honours Physics and a commission as a Lieutenant. Over the next nine years I got married, moved nine times including three places in Germany and England, spent over 17 months on three career courses where I was top student on two of them, held both staff and command appointments and was promoted to Major at age 29. I had my fair share of Success but more importantly developed strong Leadership, Planning and Communication skills.
Then a pivot. I left the Army in 1989 and moved into my first job in Industry with a large technology company. I also became an entrepreneur of sorts buying an apartment building as an investment and getting involved in the Direct Sales Industry. I also joined the Reserve Army and after a couple of years as a staff officer, took on two significant command appointments. Later in this phase I partnered with my Father in a business serving the Oil and Gas industry in western Canada. Again I found success, but more important really started to develop my Sales and Team Building Skills and honed my Leadership, Planning, Communication and Presentation Skills.
Then another Pivot. In 2007 I was given the opportunity to be the first VP Sales for a technology company that had just gone public. In that role I was also appointed as General Manager for a newly acquired company and within a year turned many years of losses into a $500,000 net profit and helped grow overall corporate sales revenue by over 25 percent and gross margin of 41 Percent. I went on to lead the sales team for a privately owned company that did business across Canada, serving the public sector and enterprise business. In this role I grew the sales by over 20 percent in the first two years and maintained a gross margin of at least 35%. Finally, I moved into a large enterprise account executive role with one of Canada’s largest public companies. More success but it was in this phase of my career that I really came to really understand Sales Leadership and Business as well as continuing to sharpen my Training, Communication, Presentation and Planning Skills. I published a book called Sales Leadership: Distinctions With a Difference and developed and built the Take Action Sales Academy, an online learning resource.
My most recent Pivot. Early in 2020 my wife and I were having dinner with good friends. In the middle of dinner my friend asked if I had ever considered becoming a business coach. I was dumbfounded and asked him why I should. He said with my background and experience in Business, Leadership, Team Building, Planning and Sales I was ideally suited for this. A couple conversations with John later I realized this was a natural extension to my Sales Training and Coaching and so here I am. I look forward to meeting you in person soon.
For me it all began on August 14th, 1976 when I arrived at Royal Roads Military College to begin my quest to earn my commission and my degree. Now Royal Roads University, the castle at Roads is an incredible and iconic landmark in the Victoria, BC region.
Almost 45 years later I still live the beliefs and values taught, reinforced and ingrained in me as a young and impressionable cadet.
- Service Before Self
- Respect the Dignity of all Persons
- Obey and Support Lawful Authority
- Personal and Moral Courage
This is the difference between coaching and consulting. Consultants provide solutions based on their expertise, often leaving their clients reliant on them. (Here’s a fish.)
As your coach, I will teach you what you need to know so that you will know what to do the next time. We will follow a systematic learning process that forces us to work together until you gain mastery of these strategies, tactics and best practices. (Here’s how you fish.)
I’ll provide guidance, feedback, perspective and ask questions to help you explore your options.
The principle underlying the Socratic Method is that people learn through the use of critical thinking, reasoning, and logic, finding holes in their own theories and then patching them up.
My role as a coach is to help you figure out the answer that is right for YOU. Since it is your answer and not mine you are much more likely to take ownership and embrace and act on those ideas.
And when you do, you will get results!
1. Selling is just 2 things. Find someone to talk to and talk to them. (okay I admit this can be quite complex but the construct is very simple)
2. You cannot control your Results but you can control the Activities that lead to Results.
Wayne will never sugarcoat the challenge. Respectful - always! Brutally honest - absolutely!
I really feel like I am heard when I speak with Wayne. He asks tough questions but he hears me out and forces me to be real.
Rather than just telling me things, Wayne always finds a way to bring his ideas and suggestions to life with real experiences, anecdotes and stories.
This will drive you nuts initially but soon you will realize it is at the core of good decision making!
With purpose and structure, Wayne keeps me doing all the little things that ultimately take me towards the results I am looking for.
This is hard work but Wayne constantly searches for ways to lighten the mood. It makes everything much more fun. I really look forward to our weekly sessions!
At Take Action Results we work with you using the Socratic method which is a form of dialogue. It is based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presuppositions.
Phone +1 778-833-3240