Intended for everyone who has a customer/client facing or revenue generation responsibility.
Intended for everyone who has a customer/client facing or revenue generation responsibility.
Revenue is the Oxygen or Lifeblood of any Business!
How solid is your Foundation for Succes?
Do you really understand Revenue Generation? It is way more than just Marketing or Sales. Like selling, everyone thinks they can do it -- until they have to! Stop chasing your tail and the next order and gain a comprehensive understanding of what it takes to drive revenue growth.
Throughout this 1 day event, we are going to focus on what it takes to create predictable and sustainable revenue generation and growth, and even more importantly, high margins and profitable revenue.
People like to work, collaborate and spend time with people they like and who are like them. Learn how to ethically leverage that to Stack the Deck in your Favour.
There will be presentations, discussions, fun exercises and more to drive home key strategies and tactics that you can immediately put to use in your business or profession.
By attending this event, you will significantly Raise Your Revenue Generation IQ and, in the process, have learned how to build and execute an Enhanced Revenue Generation Strategy that includes, in part:
The #1 Reason people will want to Buy from You,
What it takes for others to feel Compelled to work with You,
Become comfortable understanding and dealing with Objections and Rejection, and
Discover the 'SECRET' of Never having to 'Close' again!
“Wayne has an out-of-the-box style. He has a large toolbox of resources for his clients. He brings a challenging and thought-provoking, questioning attitude to coaching. And he helps you figure out the problem, and then supports you to come up with the solution.”
Lauren Zumbusch, Expert Office
"I highly recommend Wayne if you are open to learning and implementing business strategies, whether it is about growth, time management, work-life balance or the actual organization of your business.”
Sean Gerke, Sean Gerke Real Estate
This is not a pump you up event. Are you going to leave inspired and motivated – I sure hope so. Not because of any rah rah stuff, but because you now have a vision and strategies and plans that are compelling.
This is not a show up event. This is going to be hard work. You will be challenged to think and act differently than you ever have before. In fact, you will even have some pre event ‘homework’ so you come well prepared.
This is not a pay your money and take your chances event. If you do not get incredible value for your time and money our No Ifs, No Ands and Definitely No Buts Guarantee will offer you a partial or full credit for any of our other programs and services.
This is a learning event. Whether you attend just 1 or both days, you are going to learn multiple strategies that you will be able to immediately implement in your business or profession.
This is a get er done event. Once registered, you are going to be asked to do some pre work to complete and bring to the event. Over the course of the event, you are going to have a number of breakout sessions to continue the work.
This is a networking event. There will be lots of time to meet and network with all the other participants. Use this time to trade contact information or better yet book appointments to meet outside the event to discover collaboration opportunities.
But most of all, this is a TAKE ACTION event.
Vision without Action is Just a Dream,
Action without Vision is Just Wasting Time,
Vision Coupled with Action can Change Anything and Everything.
MEET YOUR HOST: WAYNE FREDIN
SPEAKER, AUTHOR, BUSINESS STRATEGIST, ENTREPRENEUR
Here are 6 Important Things to know about Wayne Fredin
25 total years Regular and Reserve service. In final role before retiring, he led the Army Communications Reservists in BC from 2006 2011. On a part time basis, averaged over 100 total days per year while doing #2 an #3 below . Supported by a full time team of 25 and responsible for over 250 soldiers in 3 Units in Victoria, Vancouver and Nanaimo and an annual budget of over $2.5M. Met and exceeded all objectives 5 years in a row.
As GM of a newly acquired $10M public company that had consistently lost money for years, he turned a net profit of almost $500,000 in the 1 st year without any layoffs. Accomplished this by implementing a 90 day Break Even plan, focusing on international sales and marketing channels and streamlining manufacturing and logistics.
In 2007 he became first VP Sales of a post IPO TSX public company. In first year increased revenue by 28% and gross profit by 41%. Managed a $3M sales budget, grew sales team from 7 to 39 and implemented a Sales Management System with best practices to drive growth. In first year as National Sales Manager for a private company that had flat revenue for 5 years, he grew the revenue by over 21% with an average gross margin of 35%.
In partnership with his Dad, from 2003 to 2007, was the Canadian channel partner for a Houston based oil and gas software company. Grew from 3 14 customers and doubled gross revenue every year. Provided sales, installation and ongoing support. Implemented an Operations and Training Manual and a Current Business Plan to drive early results.
In 2015 wrote and self published Sales Leadership: Distinctions With a Difference . With 40+ years of experience as an Army Officer, a Sales Executive and a Salesman in public and private companies and having been self employed, e shares his most fundamental lessons. In 2018 he created the Take Action Sales Academy , an online sales and leadership website and in 2020 created Take Action Results for Leadership and Business Mentoring.
Happily married to Maureen since 1981, father of 2 amazing sons: Eric and Keith and grandfather of 4. Voracious reader, enthusiastic golfer , wannabe global traveler and self
professed workaholic.
Copyright 2023 Action Leadership Inc. All rights reserved.
Wayne@takeactionresults.com 780-399-7199
Cantor Landing SW, Edmonton, AB