Let me ask you 3 questions I ask all business owners. You can be completely honest with yourself because no one is listening!

1. Am you happy with the amount of money you am pulling out of the business?

2. On average how many hours a week are you working are you happy with that?

3. How many people are on your team and if you were starting the business today what percentage of them would you rehire?

Take a quick moment and think about your answers. If you are not happy with one or more of your answers then we really should chat. What I offer may be of no interest to you and that is okay but before you move on read on just for a minute. In our 15-20 minute call you can tell me about your business, what is working and where you would like to see improvements. If we both agree we will schedule a one hour complimentary Roadmap to Results virtual call for sometime in the next few days. On that call I will show you how to address the areas of improvement you are looking for and the benefits that you will gain from doing that. I will also introduce you to the Profit Equation which shows how by making a small positive changes to 5 key metrics of your business you can achieve a doubling of your net profits in a year or less. No smoke and mirrors - just simple and totally transparent math using your metrics.

So Take Action Now and schedule your 15-20 minute call. You have absolutely nothing to lose and potentially everything to gain. To Your Success!

Meet Wayne Fredin

Key skills every business owner must have include Decision Making, Planning, Communication, Presentation, Marketing and Sales. If you have or intend to have employees, then this list expands to include Leadership, Team Building and Delegation. With over 25 years combined Regular and Reserve Army service I initially learned most of these skills while serving. More importantly, I learned how to transfer those skills from the Military to business and entrepreneurial endeavours and I can help you develop or improve those skills to accelerate your business success. It was not until I joined the Reserves that I realized so many of the things I had to do as a military leader were the same as I had to do as a business leader. This was a wake-up call to focus hard on figuring out ways to use what I learned and practiced in the military to my day job roles and responsibilities without constantly saying things like “in the Army we did …”. To really resonate with my business colleagues and direct reports I had to be authentic to them in their environment and I similarly could not just be a civilian in uniform in my military role.

My first career was as a Canadian Army Signals Officer. After four years at Royal Roads Military College in Victoria, which is sort of like West Point in the US, I graduated with a degree in Honours Physics and a commission as a Lieutenant. Over the next nine years I got married, moved nine times including three places in Germany and England, spent over 17 months on three career courses where I was top student on two of them, held both staff and command appointments and was promoted to Major at age 29. I had my fair share of Success but more importantly developed strong Leadership, Planning and Communication skills.

Then a pivot. I left the Army in 1989 and moved into my first job in Industry with a large technology company. I also became an entrepreneur of sorts buying an apartment building as an investment and getting involved in the Direct Sales Industry. I joined the Reserve Army and after a couple of years as a staff officer, took on two significant command appointments. Later in this phase I partnered with my Father in a business serving the Oil and Gas industry in western Canada. Again I found success, but more important really started to develop my Sales and Team Building Skills and honed my Leadership, Planning, Communication and Presentation Skills.

Then another Pivot. In 2007 I was given the opportunity to be the first VP Sales for a technology company that had just gone public. In that role I was also appointed as General Manager for a newly acquired company and within a year turned many years of losses into a $500,000 net profit and helped grow overall corporate sales revenue by over 25 percent and gross margin of 41 Percent. I went on to lead the sales team for a privately owned company that did business across Canada, serving the public sector and enterprise business. In this role I grew the sales by over 20 percent in the first two years and maintained a gross margin of at least 35%. Finally, I moved into a large enterprise account executive role with one of Canada’s largest public companies. More success but it was in this phase of my career that I really came to really understand Sales Leadership and Business as well as continuing to sharpen my Training, Communication, Presentation and Planning Skills. I published a book called Sales Leadership: Distinctions With a Difference and developed and built the Take Action Sales Academy, an online learning resource.

Early in 2020 my wife and I were having dinner with good friends. In the middle of dinner my friend asked if I had ever considered becoming a business coach. I was dumbfounded and asked him why I should. He said with my background and experience in Business, Leadership, Team Building, Planning and Sales I was ideally suited for this. A couple conversations with John later I realized this was a natural extension to my Sales Training and Coaching and so here I am. I look forward to meeting you in person soon.

About Take Action Results Coaching

At Take Action Results we work with you using the Socratic method which is a form of dialogue. It is based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presuppositions.


Phone +1 778-833-3240

Email wayne@takeactionresults.com

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My purpose is to contribute to the personal and financial well being of any person who wishes to benefit from what I offer and I commit to myself and them I shall always be ethical, open, honest and sincere in what and how I fulfill this purpose.

To accomplish this I will

          Risk more than others think is safe

          Care more than others think is wise

          Dream more than others think is practical

And I will expect more than others think is possible.

I will measure my success based on this purpose and this purpose alone, knowing and believing that it’s fulfillment on a consistent and persistent daily basis will allow me to realize all my personal, spiritual, emotional, physical and financial goals.


To be able to retire to spend quality time with my children, grandchildren, family and friends and to be able to travel and golf and give back!

Some Fun Thoughts!

            Vision without Action is just a Dream

            Action without Vision merely passes the Time

            Vision coupled with Action can change the World

This change won’t happen all at once. Making a Difference will happen one moment, one event and one person at a time.

So now is the Time for you to

            Design your own unique Destiny

            Create your own Compelling Vision for your Future

            Allow Ethics, Honestly and Integrity to be your Companions


            Dream Big for there is no Magic in Small Dreams

            Work Hard for there is no Reward in the Easy

            Have Fun for there is no Enduring Success without Joy

I invite you to

            Seize the Day

            Make a Difference in the Lives of Others

            Make it Happen for Yourself

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